Expo 2020 Dubai launches program to support Emirati design.

Expo 2020 Dubai launches program to support Emirati design.

Expo 2020 Dubai has launched a huge new program to support the design and crafts sector, aiming to put Emirati creators on the global innovation map by enhancing their technical, economic and technical design skills with a focus on a number of components of the UAE handicraft industries and launching those industries to the world, which contributes to Promoting creative sectors and contributing to the transformation towards the UAE’s creative economy. It seeks…

Expo 2020 Dubai has launched a huge new program to support the design and crafts sector, aiming to put Emirati creators on the global innovation map by enhancing their technical, economic and technical design skills with a focus on a number of components of the UAE handicraft industries and launching those industries to the world, which contributes to Promoting creative sectors and contributing to the transformation towards the UAE’s creative economy.
Launched by Expo 2020 Dubai at the Dubai Design Week from November 11 to 16, the program aims to enable designers in the UAE to explore new ways and means in their areas of work, working with innovators from around the world. And experience new mechanisms and materials.
Innovative products
The design and crafts program, according to a press release obtained 24 copies, focuses on innovative products that are highly popular in the domestic and international markets, whether handicrafts or those requiring advanced technology, in two production categories: “Made in the UAE The first category includes a range of talent designs and local brands in the UAE, while the second category comprises five collections, which will be designed and produced by world-class creators and first-class brands exclusively for Expo 2020 Dubai.

The Expo 2020 Dubai will feature unique venues within its website to showcase the products of international and local designers from the UAE, alongside millions of visitors.The Crafts Program will also host a number of local design and creative industries to showcase their products and programs during the world’s finest event.

Exhibition UAE crafts
will host the Expo 2020 Dubai exhibition for the character of UAE and production processes and raw materials used, where it will be able to visitors take a closer look at those materials and exploring techniques and mechanisms used to transform them into a final product, and learn more about the creative industries heritage in the United Arab Emirates. Publications will also be issued for this purpose, detailing all relevant aspects.

Dr. Hayat Shamsuddin, Senior Vice President, Arts and Culture, Dr. Hayat Shamsuddin, said: “Expo 2020 Dubai seeks to leave a lasting impact and legacy in the UAE beyond the six months of its activities. The design and crafts program is in line with this quest and the ambitious plans of the UAE. This program will enhance the creative landscape in the UAE, and the sector has achieved great gains in the past years, as well as represents a unique opportunity for the creative industries community in the country to showcase business and creative designs. And to take it to the world, which will have a great economic impact for the creators and the state. ”

UAE Designer Fund
To ensure the continuity of support to the sector after the closure of Expo 2020, the UAE Designer Fund will be established to direct the proceeds of the sales of the collections designed within the program, directly to the Fund, and use it to support local designers and new and emerging projects, in order to enrich the production environment. In the design and creative economy sector in the UAE.

The UAE is developing the creative industry and is a key future engine of economic growth. The UAE, the creative industries based on knowledge and innovation, pays great attention to becoming a regional center for creative industries.

The Expo will be held from October 20, 2020 to April 10, 2021 with the participation of 192 countries and a large number of international organizations and educational institutions. Each country participating in Expo 2020 Dubai will have its own stand for the first time in the 168-year history of Expo. To date, Expo 2020 Dubai has announced 11 Official Partner Partners, 6 Official Partner Partners and 5 Service Providers. These partnerships play a pivotal role in successfully organizing Expo 2020 Dubai and supporting its legacy.

Александр Кузнецов

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